Tag

marketing

Defining Marketing with the Rvest and Tidytext Packages

This article describes how to scrape a website to analyse 72 definitions or marketing, collected by Heidi Cohen, using the Rvest and Tidytext packages in the R language.

Qualitative Data Science: Using RQDA to analyse interviews

How can R be used to conduct qualitative data science? An example analyses interviews with customer advocacy groups and regulators of water utilities using the RQDA package.

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